Texas Tech University

First-Generation Student Overcomes Odds and Secures Role in Student-Run Firm

Andrea Payne

March 1, 2024

Uriel Escobar

Uriel Escobar, a junior Public Relations & Strategic Communication major and first-generation student from Dallas, Texas, is creating a new norm for his family and peers. Navigating the complexities of attending a large university, Escobar's journey exemplifies the challenges and triumphs of being the first in his family to attend college. Through his perseverance and dedication, he not only strives for personal achievement but also serves as an inspiration to others facing similar obstacles on their educational journey.

Once he entered the halls of the College of Media & Communication, Escobar knew taking advantage of the day one opportunities would help him reach his list of goals. He decided to get involved as an account manager for RaiderComm— a student-run, full-service communication firm that provides an opportunity for members to develop as professionals, learn new skills, and apply their coursework to real-world clients for a wide-range of businesses.

In my role for this event, I do a lot of graphic design, copyediting, and communicating with agency directors.”

“I have been with RaiderComm since the Fall 2023 semester, while holding my position as account manager for CreateAthon—a 24-hour creative marathon to support local nonprofit organizations— for the academic year,” said Escobar. “We are currently working with businesses across Lubbock and focusing on our event that will take place between March 1st and 2nd. In my role for this event, I do a lot of graphic design, copyediting, and communicating with agency directors.”

Along with being an inspiration to many others who share the similarity of being a first-generation student, Escobar said he has also been inspired by Dr. Debbie Davis, who acts as his faculty advisor for RaiderComm.

“Working [Debbie Davis, Ed.D.], has been an amazing experience,” said Escobar. “I, along with other RaiderComm students, have been able to see her work with clients and go through professional meetings with her. I have been able to gain a different experience with her that is more hands-on than what I would have in a traditional classroom, and it has been valuable to me as both a student and young professional. The things we have been able to conjure up as a team are the reasons I think students should sign up for this opportunity.”

Embracing the challenges that come with being a trailblazer in his family, Escobar sees his path to CoMC as part of his personal growth and transformation. His commitment to forging a brighter future serves as a beacon of hope for all those who dare to dream beyond the confines of their upbringing.

This is a big steppingstone for me and my family considering where I came from and knowing the constant struggles I have had throughout my youth.”

“When I was accepted into Texas Tech, The College of Media & Communication was one of the first colleges that also accepted me as a first-generation student.” said Escobar. “I really wanted to jump on this opportunity to change the dynamic of my family and be that first person to receive a degree. Studying Public Relations here also felt natural for me. This is a big steppingstone for me and my family considering where I came from and knowing the constant struggles I have had throughout my youth.”

Escobar is proud of the solace he found in the College of Media & Communication's community. He is excited in knowing he found avenues to seek guidance and build connections. This sense of belonging fosters a nurturing environment where he is able to thrive academically and personally.

“First-generation college students are supported a lot on our campus and in our college,” said Escobar. “The counselors, academic advisors and professors make you feel welcome— even the Teaching Assistants (TAs) in RaiderComm are a huge help. This level of support is proof that you are not alone. This is why I fell in love with being a student here and why I wish to continue my education in one of [CoMC's] graduate programs.”