Research: Health, Science, Rhetoric, Women's studies, Gender/diversity/inclusion issues, Leadership
Office: 110 (Dean's Office Suite)
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PhD, Rhetoric and Scientific and Technical Communication,
University of Minnesota, 2002
Amy Koerber is Professor in Communication Studies and Associate Dean for Administration & Finance. Research interests include health and science communication, with a specific focus on women's health issues. Her most recent book, "From Hysteria to Hormones: A Rhetorical History," was published by Penn State University Press in April 2018. Her previous book, "Breast or Bottle: Contemporary Controversies in Infant-Feeding Policy and Practice," was published by University of South Carolina Press in 2013, and was awarded the NCTE Award for Best Book in Scientific or Technical Communication. Dr. Koerber is PI on a recently awarded National Science Foundation grant, STEM Training in Ethics of Publication Practices.
Dr. Koerber's research agenda centers around the question of how experts make effective arguments, particularly in the context of health, science, and medicine. Toward this end, she employs multiple research methods, including textual analysis as well as interviews and focus groups. Although her doctoral training is based in classical rhetoric, her current research employs a wide variety of theoretical frameworks, and she is especially interested in scholarly approaches that facilitate interdisciplinary collaboration and knowledge-making. Dr. Koerber's current research seeks to understand the role of effective communication in the STEM professions. Specifically, she has conducted a series of interviews with STEM professionals from various disciplines in attempt to understand which communication skills these professionals believe to be most crucial to obtaining and succeeding in leadership positions in their disciplines. Prior to this current project, Dr. Koerber published numerous peer-reviewed articles and two academic books, all related to her broadly defined interests in health and science communication. Her most recent book, "From Hysteria to Hormones: A Rhetorical History," was published by Penn State University Press in April 2018. Her previous book, "Breast or Bottle: Contemporary Controversies in Infant-Feeding Policy and Practice," was published by University of South Carolina Press in 2013, and was awarded the NCTE Award for Best Book in Scientific or Technical Communication. In addition to scholarly publishing, Dr. Koerber has also been involved in multiple collaborative grant-seeking efforts, including a National Science Foundation grant to support a research and training program on the ethics of publishing in STEM disciplines.
- In-depth interviews
- Focus group interviews
- Archival research
- Rhetorical analysis
- Health communication
- Science communication
- Women's studies
- Gender/diversity/inclusion issues
- Leadership communication
Jesse Starkey, Amy Koerber, Miglena Sternadori, and Bethany Pitchford. "#MeToo Goes
Global: Media Framing of Silence Breakers in Four National Settings." Journal of Communication Inquiry 43.4 (September 2019): 437-461.
Koerber, A. (2018). From Hysteria to Hormones: A Rhetorical History. University Park, PA: Pennsylvania State University Press.
King, C., Bivens, K., Pumroy, E., Rauch, S., and Koerber, A. (2018). “IRB problems and solutions in health communication research.” Health Communication, 33, 907-916.
Koerber, A. and Graham, H. (2017). “Theorizing the value of English proficiency in cross-cultural rhetorics of health and medicine: A qualitative study.” Journal of Business and Technical Communication 31, 63-93.
Breast or Bottle: Contemporary Controversies in Infant-Feeding Policy and Practice. University of South Carolina Press, Series in Rhetoric/Communication: 2013.
Lora Arduser and Amy Koerber. “Splitting Women, Producing Biocitizens, and Vilifying Obamacare in the 2012 Presidential Campaign.” Women's Studies in Communication 37.2 (July 2014): 117-137.
Dr. Koerber teaches graduate and undergraduate courses in health and science communication.
Most recently, she has developed two new graduate courses that are two of the three
required courses in Texas Tech's newly approved 12-hour graduate certificate in STEM Leadership Communication.
Leadership & Awards
- 2016 Conference on College Composition and Communication Award for Best Dissertation in Scientific and Technical Communication to dissertation advisee Dr. Erin Trauth for “A ‘Natural' Miscommunication: An Examination of Front-of-Package Label Claims and User-Centered Food Labeling Practices” (graduated in December 2014).
- 2016 Texas Tech Humanities Center Fellowship for book, The Hormonal Woman: A Critical Exploration of Expert and Public Discourses.
- 2015 Conference on College Composition and Communication Award in the category of Best Book in Technical or Scientific Communication for Breast or Bottle: Contemporary Controversies in Infant Feeding Policy and Practice (Columbia, SC: University of South Carolina Press, 2013).
College of Media & Communication
AddressTexas Tech University, Box 43082, Lubbock, TX 79409