Research: Political communication
Hours: Monday/Wednesday 2:00 p.m. - 3:30 p.m.
Ph.D. University of Wisconsin-Madison, 2014
M.A. University of Illinois, Chicago, 2009
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I love to cook and enjoy traveling whenever I get the chance. I've lived on the West Coast (I grew up in northern California), East Coast, and Midwest, but Texas is my native state (I spent the first few years of my life in Austin). I'm also an avid San Francisco Giants and 49ers fan.
My research interests are centered on (1) how identities are socially constructed, communicated, and interpreted; and (2) the conditions under which mediated messages either exacerbate or attenuate intergroup conflict and divisions. My current research focuses on how political narratives are processed and experienced by citizens, and the consequences of these experiences for attitudes and political conflict.
McLaughlin, B. (2019). Tales of conflict: Narrative immersion and support for political aggression in the United States. Media Psychology. Advanced online copy.
McLaughlin, B., & Macafee, T. (2019). Becoming a presidential candidate: Social media following and political identification. Mass Communication & Society, 22, 584-603.
McLaughlin, B., Velez, J., & Dunn, J. (2019). The political world within: How citizens process and experience political narratives. Annals of International Communication Association, 43, 156-172.
My teaching interests include consumer insights, research methods, identity and communication, political advertising, and public opinion.
- Advertising Account Planning (ADV 4308)
- Mass Communication Research Methods (MCOM 3380)
Leadership & Awards
AEJMC Emerging Scholar Award, 2017, Association for Education in Journalism & Mass
Vice Head/Program Chair, Political Communication Interest Group, Association for Education in Journalism & Mass Communication, August 2017-Present
College of Media & Communication
AddressTexas Tech University, Box 43082, Lubbock, TX 79409