Texas Tech University

Bryan McLaughlin

Assistant Professor
Advertising & Brand Strategy

Email: bryan.mclaughlin@ttu.edu

Phone: +1.806.834.4873

Research: Political communication 

Office: 609

Hours: Monday/Wednesday 2:00 p.m. - 3:30 p.m.

Web: https://www.researchgate.net/profile/Bryan_Mclaughlin2

https://scholar.google.com/citations?user=rXv_A0QAAAAJ&hl=en

Ph.D. University of Wisconsin-Madison, 2014
M.A. University of Illinois, Chicago, 2009

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Bryan McLaughlin

Biography

I love to cook and enjoy traveling whenever I get the chance. I've lived on the West Coast (I grew up in northern California), East Coast, and Midwest, but Texas is my native state (I spent the first few years of my life in Austin). I'm also an avid San Francisco Giants and 49ers fan.

Research

My research interests are centered on (1) how identities are socially constructed, communicated, and interpreted; and (2) the conditions under which mediated messages either exacerbate or attenuate intergroup conflict and divisions. My current research focuses on how political narratives are processed and experienced by citizens, and the consequences of these experiences for attitudes and political conflict.

Selected Publications

  • McLaughlin, B. (2019). Tales of conflict: Narrative immersion and support for political aggression in the United States. Media Psychology. Advanced online copy.

  • McLaughlin, B., & Macafee, T. (2019). Becoming a presidential candidate: Social media following and political identification. Mass Communication & Society, 22, 584-603.

  • McLaughlin, B., Velez, J., & Dunn, J. (2019). The political world within: How citizens process and experience political narratives. Annals of International Communication Association, 43, 156-172.

Teaching Focus

My teaching interests include consumer insights, research methods, identity and communication, political advertising, and public opinion.

  • Advertising Account Planning (ADV 4308)
  • Mass Communication Research Methods (MCOM 3380)

Leadership & Awards

AEJMC Emerging Scholar Award, 2017, Association for Education in Journalism & Mass Communication

Vice Head/Program Chair, Political Communication Interest Group, Association for Education in Journalism & Mass Communication, August 2017-Present