Texas Tech University

Bryan McLaughlin

Associate Professor
Advertising & Brand Strategy

Email: bryan.mclaughlin@ttu.edu

Phone: +1.806.834.4873

Research: Political communication 

Office: 609

Hours: Monday/Wednesday 2:00 p.m. - 3:30 p.m.

Web: https://www.researchgate.net/profile/Bryan_Mclaughlin2


Ph.D. University of Wisconsin-Madison, 2014
M.A. University of Illinois, Chicago, 2009

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Bryan McLaughlin


I love to cook and enjoy traveling whenever I get the chance. I've lived on the West Coast (I grew up in northern California), East Coast, and Midwest, but Texas is my native state (I spent the first few years of my life in Austin). I'm also an avid San Francisco Giants and 49ers fan.


My research interests are centered on (1) how identities are socially constructed, communicated, and interpreted; and (2) the conditions under which mediated messages either exacerbate or attenuate intergroup conflict and divisions. My current research focuses on how political narratives are processed and experienced by citizens, and the consequences of these experiences for attitudes and political conflict.


  • Experiment
  • Survey
  • Content analysis
  • Textual analysis
  • Interviews 

Research Areas

  • Political Communication

Selected Publications

  • McLaughlin, B. (2019). Tales of conflict: Narrative immersion and support for political aggression in the United States. Media Psychology. Advanced online copy.

  • McLaughlin, B., & Macafee, T. (2019). Becoming a presidential candidate: Social media following and political identification. Mass Communication & Society, 22, 584-603.

  • McLaughlin, B., Velez, J., & Dunn, J. (2019). The political world within: How citizens process and experience political narratives. Annals of International Communication Association, 43, 156-172.

Teaching Focus

My teaching interests include consumer insights, research methods, identity and communication, political advertising, and public opinion.

  • Advertising Account Planning (ADV 4308)
  • Mass Communication Research Methods (MCOM 3380)

Leadership & Awards

  • Head, Political Communication Interest Group, Association for Education in Journalism & Mass Communication, August 2018 - August 2019
  • AEJMC Emerging Scholar Award, 2017, Association for Education in Journalism & Mass Communication
  • Vice Head/Program Chair, Political Communication Interest Group, Association for Education in Journalism & Mass Communication, August 2017-Present