Texas Tech University

Bobby Schweizer

Assistant Professor
Journalism & Creative Media Industries

Email: bobby.schweizer@ttu.edu

Phone: +1.806.834.4139

Research: Theme parks, themed entertainment, videogames, computational media, space/place and media 


Ph.D., Georgia Institute of Technology



Bobby studies many aspects of theme parks as a medium: their history, ideals, environmental storytelling and design, and how they use computer technology. He also enjoys teaching videogame design and development using both physical and digital tools.

Teaching Focus

Videogame design and development, interactive media, media literacy

Selected Publications

“Touring the Videogame City” in Locating Imagination: Popular Culture, Tourism & Belonging. Edited by Stijn Reijnders, et al. Routledge (forthcoming)

Schweizer, Bobby and Celia Pearce. “Remediation on the High-Seas: A Pirates of the Caribbean Odyssey” in A Reader in Themed and Immersive Spaces. Edited by Scott Lukas. Pittsburg, PA: ETC-Press, 2016.

“Visiting the Videogame Theme Park” in Widescreen Journal vol. 6, no 1. 2016. http://widescreenjournal.org/index.php/journal/issue/view/8

Hollengreen, Laura, Celia Pearce, Rebecca Rouse, and Bobby Schweizer, editors. Meet Me at the Fair. Pittsburgh, PA: ETC-CMU Press, 2014. http://press.etc.cmu.edu/index.php/product/meet-me-at-the-fair-a-worlds-fair-reader/