Texas Tech University

Todd Chambers

Associate Professor & Associate Dean for Undergraduate Affairs
Journalism & Creative Media Industries

Email: todd.chambers@ttu.edu

Phone: +1.806.834.5712

Research: Sports, Media Management & Economics 

Office: 203

Hours: Email for appointment

Ph.D. University of Tennessee, 2000
M.A. Texas Tech University, 1994

Todd Chambers

Biography

I am from Brownfield, Texas and have spent most of my adult life here at Texas Tech University. After earning my B.A. in Journalism in 1988, I spent six years working as an on-air dj, promotions director and account representative at a radio station. I earned the M.A. in Mass Communication here at Texas Tech in 1994 and followed my mentor to the University of Tennessee. My wife and I returned to Lubbock in 1999 and we have been able to watch our college and university grow in some amazing ways. I'm married to Dr. Barbie Chambers and a proud dad to Emily and Macy. I also have fun playing drums for a local band!

Research

My research interests include media management and economics, ownership, sports, sales, and programming.  I've published articles about media ownership, radio programming, Spanish-language radio, sports and media sales in the Journal of Media Economics, Journalism & Mass Communications Quarterly, Journal of Broadcasting & Electronic Media, the International Journal on Media Management and Journal of Radio Studies.  In addition, I've has co-authored book chapters about the economics of the cable industry and media consolidation. In addition, I've worked on multiple grant projects from the National Association of Broadcasters dealing with joint news operations in television, advertising clutter in radio and the perception of media sales representatives. 

Methodologies

  • Survey
  • Archival Research

Research Areas

  • Sport communication
  • Media Management & Economics 

 

Selected Publications

  • Chambers, T. (2011). Local ownership and radio market structure. Journal of Radio & Audio Media, 18(2), 1-18. 
  • Bichard, S., Chambers, T. and Patwardhan, P. (2007). The media buying process: perceptions of media sales representatives. International Journal on Media Management, 9(1), 28-39.
  • Chambers, T. (2006). The state of Spanish-language radio. Journal of Radio Studies, 13(1), 34-50. 

Teaching Focus

There is no way to describe what teaching means to me. I never would have imagined loving it as much as I do. We have so many amazing faculty members here in the College who are award-winning teachers - I've been fortunate to work with some of the best of the best. I've also been able to teach 22 different courses in our college since 1999. These have included undergraduate and graduate-level courses At the undergraduate level, my primary teaching responsibilities include MCOM 1100, Success in Media & Communication and MCOM 4325, Media Entrepreneurship. In our graduate programs, I usually teach MCOM 5364, Research Methods and MCOM 6310, Communication Technology. 

Leadership & Awards

  • Outstanding Alumni, College of Media & Communication,
    Texas Tech University
  • Teaching Academy Member, Texas Tech University
  • Silver Stirrup Award, American Cancer Society
  • Hero of Hope, American Cancer Society
  • Journal of Radio & Audio Media, Editorial Board Member
  • Electronic News, Editorial Board Member