Coursework
Requirements for Advertising
Our curriculum prepares students for careers in account services, brand management, account planning and research, copywriting, design and layout, media planning, and advertising sales. Advertising majors learn to think critically and creatively in a collaborative and hands-on learning environment. They also get to showcase their work, hear from industry professionals, gain experience through internships, and get involved with a variety of student organizations.
Required Coursework & Elective Groups
Students majoring in advertising are required to complete 64 semester hours within the college. Alongside 11 required courses, advertising majors will complete 31 elective hours of coursework across Groups A, B, and C, in order to customize their degree plan and enrich their education with well-rounded industry knowledge.
In addition to 33 hours of required coursework, students majoring in advertising must select 9 hours of Group A electives from Advertising (ADV), 12 hours of Group B electives from within the College of Media & Communication (MCOM/COMS/CMI/JOUR/PHOT/PR), and 10 hours of Group C electives from outside the college.
Students are responsible for exploring the elective hours that interest them in each group. Other course options may be satisfactory with department chair approval.
33 Core Course Hours
| Required Courses: |
|---|
| ADV 3310 - Principles of Advertising |
| ADV 3312 - Advertising Writing |
| ADV 3318 - Advertising Research and Consumer Insights |
| ADV 3320 - Advertising and Society |
| ADV 3351 - Advertising Media Planning |
| ADV 3361 - Advertising Design and Layout |
| ADV 4312 - Advertising Campaigns |
| MCOM 1300 - Foundations of Media and Communication |
| MCOM 1301 - Introduction to Digital and Social Media |
| MCOM 2320 - Writing for Media and Communication |
| MCOM 2350 - Communicating in a Global Society |
31 Elective Hours from Groups A, B and C Options
| Group A Elective Options Choose Three Courses (9 hours) from: |
|---|
| ADV 3330 - Advertising Theory |
| ADV 3340 - Internet and New Media Advertising |
| ADV 3350 - Sports Advertising |
| ADV 3390 - Internship in Advertising |
| ADV 4000 - Special Projects in Integrated Communications in Advertising |
| ADV 4300 - Individual Study in Advertising |
| ADV 4301 - Special Topics in Advertising |
| ADV 4304 - Advanced Creative Strategy |
| ADV 4306 - Advertising Typeface Appreciation |
| ADV 4313 - International Advertising |
| ADV 4320 - Integrated Brand Management |
| ADV 4330 - Advertising Sales |
| Group b Elective Options Choose Four Courses (12 hours) from: |
|---|
| COMS 1301 - Interpersonal Communication |
| COMS 3313 - Persuasion |
| COMS 3315 - Political Campaign Communication |
| COMS 3334 - Gender and Communication |
| COMS 3335 - Nonverbal Communication |
| COMS 3353 - Small Group Communication |
| CMI 3308 - Visual Communications |
| CMI 2310 - Introduction to Creative Media Industries |
| CMI 3315 - Introduction to Web Design |
| CMI 3333 - Multimedia Development |
| CMI 3335 - Video Production and Editing |
| CMI 3380 - CMI Portfolio and Professional Development |
| CMI 4301 - Special Topics in Creative Media Industries |
| CMI 4315 - Advanced Web Production |
| JOUR 3317 - Publication Design and Graphics |
| JOUR 4301 - Special Topics in Journalism |
| MCOM 3300 - Theories of Media and Communication |
| MCOM 3320 - Media and Communication Law |
| MCOM 3303 - Sex and Violence in the Media |
| PHOT 2310 - Principles of Photography |
| PHOT 3310 - Photography I |
| PHOT 3330 - Digital Photography I |
| PR 2310 - Principles of Public Relations |
| PR 3311 - Public Relations Strategies |
| PR 3312 - Public Relations Writing |
| PR 3341 - Public Relations Graphics and Production |
| PR 3351 - Public Relations for Nonprofits |
| PR 3352 - Public Relations Event Management |
| PR 4301 - Special Topics in Public Relations |
| Group c Elective Options Choose Four Courses (10 hours) from: |
|---|
| ART 1302 - 2D Design |
| ART 1303 - Drawing I |
| ART 1309 - Art Appreciation |
| ART 2309 - Technology in the Arts |
| ART 3325 - Beginning Photographic Arts |
| BA 3301 - Fundamentals of Marketing |
| BA 3304 - Operations Management |
| BA 3305 - Organization Management |
| ECO 2305 - Principles of Economics |
| ENGL 2305 - Introduction to Poetry |
| ENGL 2307 - Introduction to Fiction |
| ENGL 2308 - Introduction to Nonfiction |
| ENGL 2311 - Introduction to Technical Writing |
| ENGL 2351 - Introduction to Creative Writing |
| ENGL 2388 - Introduction to Film Studies |
| ENGL 3365 - Professional Report Writing |
| RRP 1100 - RaiderReady: First Year Seminar |
| IS 4100 - Strengths-Based Senior Seminar |
| PFP 3301 - Introduction to Personal Finance |
| PSY 1300 - General Psychology |
| PSY 2304 - Introduction to Social Psychology |
| PSY 3306 - Personality |
| SOC 1301 - Introduction to Sociology |
| THA 2301 - Introduction to Acting |
| THA 2303 - Theatre Appreciation |
Recommended Curriculum
Sample 4-Year Coursework Plan from the official academic catalog
First Year
Fall (Total: 17 hours)
- MCOM 1300 - Foundations of Media and Communication
- POLS 1301 - American Government
- ENGL 1301 - Essentials of College Rhetoric
- MATH 1300 - Contemporary Mathematics
- OR MATH 1320 - College Algebra
- Life and Physical Sciences
- (choose from the University’s core curriculum)
- MCOM 1100 - Success in Media and Communication
Spring (Total: 16 hours)
- MCOM 2310 - Business and Professional Communication
- POLS 2306 - Texas Politics and Topics
- ENGL 1302 - Advanced College Rhetoric
- MATH 2300 - Statistical Methods 3 Semester Credit Hours
- OR MATH 2345 - Introduction to Statistics with Application to Business (must be passed with a C or better)
- Life and Physical Sciences
- (choose from the University’s core curriculum)
Second Year
Fall (Total: 15 hours)
- ADV 3310 - Principles of Advertising
- MCOM 1301 - Introduction to Digital and Social Media
- MCOM 2320 - Writing for Media and Communication
- HIST 2300 - History of the United States to 1877 Social and Behavioral Sciences (choose from the University’s core curriculum)
Spring (Total: 15 hours)
- ADV 3312 - Advertising Writing
- HIST 2301 - History of the United States since 1877
- MCOM 2301 - Visual Storytelling (fulfills Creative Arts requirement)
- MCOM 2330 - Media Literacy (fulfills Language, Philosophy, and Culture requirement)
- MCOM 2350 - Communicating in a Global Society
Third Year
Fall (Total: 15 hours)
- ADV 3318 - Advertising Research and Consumer Insights
- ADV 3320 - Advertising and Society
- MCOM Global Communication (or Foreign Language) - 3 Semester Credit Hours
- Group A Elective - 3 Semester Credit Hours
- Group B Elective - 3 Semester Credit Hours
Spring (Total: 15 hours)
- ADV 3351 - Advertising Media Planning
- MCOM Global Communication (or Foreign Language) - 3 Semester Credit Hours
- Group A Elective - 3 Semester Credit Hours
- Group B Electives - 6 Semester Credit Hours
Fourth Year
Fall (Total: 15 hours)
- ADV 3361 - Advertising Design and Layout
- Group A Elective - 3 Semester Credit Hours
- Group B Elective - 3 Semester Credit Hours
- Group C Elective - 3 Semester Credit Hours
- MCOM Elective - 3 Semester Credit Hours
Spring (Total: 12 hours)
- ADV 4312 - Advertising Campaigns
- MCOM Elective - 3 Semester Credit Hours
- Group C Electives - 6 Semester Credit Hours
College of Media & Communication
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Address
Texas Tech University, Box 43082, Lubbock, TX 79409 -
Phone
806.742.6500