Texas Tech University

Digital Media & Professional Communication

The B.A. in Digital Media & Professional Communication provides you with broad-based, marketable skills to help navigate the fast-changing and dynamic career pathways that exist in media, communication and complementary industries.

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Stand out with DMPC

With its professional focus and training that cuts across communication disciplines, our DMPC major trains you to innovate and succeed in any industry or entrepreneurial venture. 

Earn Your Degree, Your Way

Not in Lubbock? Not a problem! The DMPC curriculum can be completed at our regional campuses, in Lubbock, or completely online.

Already have an AA or AS? Finished the Texas core credits? You can earn your BA in Digital Media and Professional Communication in two years (60 credits). Talk with an advisor about the DMPC 2+2 pathway.

Scholarships are available if you are a transfer, current, or first-year student! Check out our scholarship opportunities!

Develop Your Skills

In addition to becoming outstanding communicators, critical thinkers, ethical problem-solvers, and flexible learners, as a DMPC grad, you'll be able to:

► understand the processes of communication

► analyze audiences

► apply knowledge to solve problems facing media and communication industries, companies, and audiences

Build Your Own Degree

This 120-hour degree program begins with fundamental courses in professional communication and allows you to customize your degree plan to suit your specific interests and goals by selecting courses from various departments within the college.

You will take courses such as Principles of Professional Communication, Corporate Citizenship, and Business Communication to start. Then, you will select courses in advertising, public relations, journalism and creative media industries to personalize a degree to fit your interests. Browse our courses! (link to catalog)

With this 120-hour degree program, you'll build a strong foundation in professional communication with courses such as Principles of Professional Communication, Corporate Citizenship, and Business Communication.

Hone your skills in specific areas by choosing from courses in advertising, public relations, journalism, and creative media industries

Find Your Dream Job

Your DMPC degree provides you with skills that are needed across multiple industries. Our alumni include communications specialists, marketing coordinators, and social media managers working in sectors ranging from public school districts and municipalities to corporate and financial organizations.

Engage and Gain Real-World Experience

IABC@Tech, a student chapter of the International Association of Business Communicators, provides you with the opportunity to network, participate in conferences, prepare for your career, and add valuable work products to your professional portfolios. Whether you are a distance or an online student, if you are looking to gain “real-world” international communications experience for your resume, IABC@Tech is for you! Follow us on Instagram (link to account).

Pi Delta Alpha is a professional fraternity open to all CoMC students. It will connect you with peers and professionals to help you build a strong social network and prepare you for your future career. Learn alongside other CoMC majors through social activities and industry engagement.

Your degree. Your way.

Talk to Someone!

We'd love to talk to you about our Digital Media & Professional Communication program. 
Use the form below to contact us.

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