Job and Internship Resources

[ Advertising ] [ Broadcast Journalism ] [ Creative Media Industries ] [ Print Journalism ] [ Public Relations ] [ Professional Communication ]

Resume, Portfolio and Cover Letter Tips

Learn more about resume, portfolio and cover letter tips compiled from the advice of employers, career counselors and recent graduates.

Advertising

Advertising students will find job and internship opportunities at virtually any advertising or public relations agency, as well as any business, large or small, that has an in-house advertising, marketing or public relations department. Students can seek out organizations that specialize in different areas of advertising. For example, some students may prefer a specific arm of advertising such as business to business, corporate, consumer or international advertising or branding.

An advertising professional can choose from several career areas including traffic, media, account service, account planning, creative, design, print production or sales.

To find out more about advertising or to see actual advertising jobs, log on to the following web sites:

• American Advertising Federation, http://www.aaf.org
• Division of AAF for members under the age of 30, http://www.aaf.org/AAFMemberR/Ad2_Search.aspx
• American Association of Advertising Agencies, http://www.aaaa.org
• International Advertising Association, http://www.iaaglobal.org

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Broadcast Journalism

Students who choose a career in broadcast journalism will find job and internship opportunities across the country and world. Local television and radio stations can provide a student with practical experience while in Lubbock. Local, regional, national and international television and radio stations and news organizations also offer career opportunities.

A broadcast journalism graduate will find positions such as reporter, anchor, producer, on-air talent and director and can specialize in any area such as fashion, entertainment, sports, weather, politics, government, education, business/industry, religion or agriculture, just to name a few.

To find out more about broadcast journalism or to see actual broadcast journalism jobs, log on to the following web sites:

• National Association of Broadcasters, http://www.nab.org
• Texas Association of Broadcasters, http://www.tab.org
• Broadcast Executive Directors Association, http://www.careerpage.org
• Radio-Television News Directors Association, http://www.rtnda.org
• Television and Radio Jobs, http://www.onairjobtipsheet.com

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Creative Media Industries

Creative Media Industries students will find job and internship opportunities at both television and radio stations, as well as video production, entertainment, educational video, promotions and religious organizations. Universities and public school systems that utilize telecommunications are also possibilities. In addition, more and more jobs are being created by businesses and corporations that are employing new technology and telecommunications systems.

The telecommunications and electronic media communications industries are constantly evolving making for a more diverse pool of available jobs for Electronic Media & Communication graduates.

To find out more about telecommunications or to see actual electronic media and communications jobs, log on to the following web sites:

• Media Communications Association – International, http://www.mca-i.org/
• National Association of Television Programming Executives, http://www.natpe.org
• Radio and Television News Directors Association, http://www.rtnda.org
• Multimedia Telecommunications Association, http://www.mmta.org
• National Press Photographers Association, http://www.nppa.org
• B-Roll Online, http://www.b-roll.net

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Print Journalism

Students who choose a career in print journalism will find an abundance of job and internship opportunities. Local organizations such as the Texas Tech University News and Publications office, Texas Tech's newspaper The University Daily or yearbook La Ventana or any local newspaper, newsletter or magazine can provide a student with practical experience while in Lubbock. Local, regional, national and international news organizations, companies, and publications offer career opportunities as well.

Students can look forward to careers in various facets of print journalism such as fashion, entertainment, sports, government, education, industry and agriculture, just to name a few.

To find out more about journalism or to see actual print journalism jobs, log on to the following web sites:

• Journalism Jobs, http://journalismjobs.com
• Society of Professional Journalists, http://www.spj.org
• National Press Club, http://www.press.org/
• Investigative Reporters and Editors, http://www.ire.org
• American Journalism Review, http://ajr.org/

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Public Relations

Students will find job and internship opportunities at many public relations and advertising agencies, as well as businesses such as hospitals, TV stations, nonprofit organizations, entertainment organizations, professional and amateur sports teams, financial institutions, retail outlets and a variety of other organizations that serve various publics. The future public relations practitioner will find that the field is extensive in scope with virtually endless job possibilities.

Students can look forward to careers in international public relations, crisis communications, environmental communications, agribusiness, travel and tourism, investor relations, healthcare communications, government relations and promotions, just to name a few.

To find out more about public relations or to see actual public relations jobs, log on to the following web sites:

• Public Relations Society of America, http://www.prsa.org/jobcenter
• International Association of Business Communicators, http://www.iabc.com

Professional Communication

Professional Communication students may choose to major in either Digital Media and Professional Communication (DMPC) or Media Strategies (MDST). Both degree programs prepare students to use professional communication skills critical for business success in any industry. A 2019 survey of open positions on four major job search engines (Indeed, Glassdoor, LinkedIn, and Monster) found almost 200 entry-level positions over a two-month period for which PCOM graduates might apply. These included positions in information technology, health care, pharmaceutical sales, organizational management (non-profit and trade), marketing, hospitality, finance, and manufacturing. Specific employers that were looking for professional communicators included Walt Disney, Ulta Beauty, Habitat for Humanity, Dell, and Hyatt. Recent PCOM graduates have gained employment across industries, working as communication and social media managers for public school districts, municipalities, police departments, and financial organizations. 

To find out more about professional communication, visit the following websites:

• International Association of Business Communicators (IABC) https://www.iabc.com/ 
• The IABC Career Assessment https://career-assessment.iabc.com/ 
• Occupational Outlook Handbook Media and Communication Occupations https://www.bls.gov/ooh/media-and-communication/home.htm 
• Social Media Management https://digitalmarketinginstitute.com/blog/what-skills-do-i-need-to-be-a-social-media-manager 

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