Hands-on Experience
Students gain hands-on experience with professional recording technology, industry-standard software, and collaborative projects that span performance, production, and entrepreneurship.
School of Music
Bachelor of Arts
Commercial Music concentration
bachelor of music with a concentration in commercial music
Commercial Music at Texas Tech University offers a forward-looking approach to contemporary music-making, combining creativity, technology, and entrepreneurship. Students develop a broad foundation in music theory, audio recording, and production while gaining fluency in the business practices that shape today’s music industry. The program emphasizes artistic leadership, collaboration, and adaptability—key skills for success in a rapidly evolving creative economy. Through hands-on coursework, performance, and project-based learning, students engage with the full process of music creation, from initial concept to professional release. With access to state-of-the-art recording technology, industry-standard software, and mentorship from experienced faculty artists, students graduate prepared to thrive as performers, producers, songwriters, and innovators in both artistic and commercial settings.
What Sets Us Apart
Texas Tech’s Commercial Music program prepares students to thrive in today’s rapidly evolving music industry by combining artistic creativity, technical expertise, and business acumen.
Real-world Readiness
The program emphasizes real-world readiness, with opportunities for semester-long internships locally, nationally, or internationally in major music hubs such as Nashville, Los Angeles, Las Vegas, and Tokyo.
Mentorship
Mentorship from faculty who are accomplished performers, producers, and industry professionals ensures that students develop the skills, adaptability, and entrepreneurial mindset necessary to succeed as performers, producers, songwriters, and innovators in contemporary music.
Program Highlights
- Hands-on experience with professional recording technology and industry-standard software.
- Opportunities to produce, perform, and release original music in collaborative projects.
- Semester-long internships locally, nationally, or internationally in major music hubs such as Nashville, Los Angeles, Las Vegas, or Tokyo.
- Mentorship from faculty who are active performers, producers, and music industry professionals.
- Emphasis on artistic leadership, entrepreneurship, and career readiness in contemporary music.
- Training in both creative and business aspects of the music industry, including production, marketing, and industry best practices.
- Exposure to diverse musical styles and collaborative experiences across genres and disciplines.
School of Music
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Address
2624 18th Street | Box 42033 | Lubbock, TX 79409-2033 -
Phone
806.742.2274 -
Email
schoolofmusic@ttu.edu