Texas Tech University

Brand Guidelines

The Importance of Branding

One of the responsibilities of the Rawls Marketing & Communications team is to present the Rawls College of Business to our internal and external audiences in a way that will identify us as unique, consistent and recognizable and produce the desired results on our target audiences: increased enrollment, favorable reputation, financial support, etc. One of the ways we accomplish this is with our Rawls College of Business Double T logo – the identifiable mark, or stamp, that should appear on all print and electronic communications representing the Rawls College of Business.

While proper use of our logo is important, branding is so much more! It includes the entire customer experience … from our visual identity to our messaging to the way we interact with our students and are perceived by our stakeholders. Building and managing a great brand isn't just the work of the Rawls Marketing & Communications team. It's something we all participate in, every day, in all the ways we represent the Rawls College of Business.

Brand Assets


Marketing & Communications
Rawls College of Business