One of the responsibilities of the Rawls Marketing & Communications team is to present
the Rawls College of Business to our internal and external audiences in a way that
will identify us as unique, consistent and recognizable and produce the desired results
on our target audiences: increased enrollment, favorable reputation, financial support,
etc. One of the ways we accomplish this is with our Rawls College of Business Double
T logo – the identifiable mark, or stamp, that should appear on all print and electronic
communications representing the Rawls College of Business.
While proper use of our logo is important, branding is so much more! It includes the
entire customer experience … from our visual identity to our messaging to the way
we interact with our students and are perceived by our stakeholders. Building and
managing a great brand isn't just the work of the Rawls Marketing & Communications
team. It's something we all participate in, every day, in all the ways we represent
the Rawls College of Business.