Texas Tech University

Student Spotlight: Charlotte Teeter

Kaitlin Donalds

November 22, 2021

Charlotte Teeter

Charlotte Teeter, a marketing major graduating in December 2021, shares about her journey at Texas Tech and Rawls College.

As 2021 comes to a close and the promise of a new year is on the horizon, the fall class of 2021 prepares to begin their journey into the world as the next generation of business professionals, influencers and leaders.

Charlotte Teeter, originally from Alpharetta, Georgia, will be graduating in December 2021 with a bachelor's degree in marketing.

During her undergraduate career, Charlotte was a member of the J.T. & Margaret Talkington Leadership Academy, Suited for Success Program, Red Raider Youth Mentor Program, Texas Tech Student Athletic Advisory Committee (SAAC) and the Texas Tech Fellowship of Christian Athletes (FCA). Currently, she plays on the Texas Tech women's soccer team and plans to play for a fifth year due to the NCAA's COVID-19 legislation. Additionally, due to new Name Image and Likeness (NIL) legislation, Charlotte entered multiple partnerships with Degree, Cardinal's Sport Center, Vofspace, Planet Beach and Paint Doctor.

Outside of academics, Charlotte is an active member in her community. She attends Hillside Community Church, trains several young soccer players and volunteered at the Boys and Girls Club as well as The City Church.


Why did you choose to major in marketing?

I knew I wanted to get a business degree. After considering my options within the business school, the thought of marketing products and services that I believe in and that help others was an exciting idea to me. I am particularly interested in the sports side of marketing. While I am open to diverse opportunities, the thought of marketing for a sport's team would be exciting.

What did you enjoy most about the marketing program?

I enjoyed every one of my professors. They were all incredibly knowledgeable and provided advice and information that was relatable to my professional aspirations. I am grateful for the mentorship and support they have provided in my academic and athletic endeavors.

What educational accomplishments are you most proud of?

I am proud to be nominated as the 2021 Banner Bearer for the Rawls College of Business, and that I  maintained a 4.0 GPA in my time here at Texas Tech. I am also proud to have made the Academic All-Big 12 First Team every year that I've been at Texas Tech.

During your time at Rawls College, who has made the greatest impact on you, and why?

All of my professors in the Rawls College of Business have made a huge impact on me and to just name one would be very difficult. Jill Davis, Jeffrey Harper, Lowell Lay, Babu John-Mariadoss, and Atul Parvatiyar have invested a lot of their time and energy into caring for me as a person inside and outside of the classroom. They have helped to develop and prepare me for the business world and for life after college. These are relationships I hope to continue in years to come, as they have been so helpful to me. They have all served as wonderful mentors.

What are your plans after graduation?

After I graduate in December, I am looking to pursue my MBA at the Rawls College of Business. I have an extra year of eligibility due to the COVID-19 pandemic and will stay in Lubbock to participate in one more soccer season. After I finish my MBA and my soccer career, I hope to enter a sales or marketing position. I have loved my time in Texas and am open to staying in the area or moving to a different area for a job that I am passionate about.

What advice would you offer current or incoming Rawls College students?

To incoming Rawls College students, I would suggest taking the time to get to know your professors. Most of them care to have a relationship with you and assist in anything or with any content you need help with. Many of them have experience in job positions you may aspire to have one day, and they can provide quality advice and discernment for current situations or those to come. I would also suggest accessing available tutors, supplemental instruction sessions and office hours. I found that the time it takes trying to figure out something on your own usually far surpasses the time it takes to reach out for help.

What's your favorite Texas Tech tradition?

Singing the Matador Song after our home soccer games at the John Walker Soccer Complex is my favorite Texas Tech tradition. The Lubbock community comes out for sporting events, and it's a great opportunity to meet new people and develop relationships. I also enjoy attending and cheering on all the other Texas Tech athletic teams such as baseball, tennis and volleyball.