Texas Tech University

Alan Zhang

Alan Zhang

Assistant Professor


Room Number: E319


Research Expertise

  • Economics of Information Systems
  • Digital Platforms and Online Community
  • Healthcare Analytics


  • PhD, Information Systems, University of California, Irvine
  • MS, Information Systems, Iowa State University


Ran (Alan) Zhang is an assistant professor of the Area of ISQS at Texas Tech University.

His research interests lie at the intersection of IS and marketing. His current research primarily focuses on business data analytics, economics of digitization, digital platforms, online community, healthcare analytics and pricing strategy. His works have been accepted in the MIS Quarterly and international conference proceedings including ICIS, HICSS, CIST and AMCIS. He has obtained several reputational research grants from Hong Kong Research Grants Council and Marketing Science Institute. Zhang has taught courses including Business Data Analytics, Blockchain Design and Application, Database Design and Management, Business Intelligence and IT management at both undergraduate and postgraduate levels.