Jennifer Schuder

About

Jennifer Schuder is a marketing professional with extensive experience in experiential marketing and customer acquisition. Currently, Jennifer is the vice president of marketing for the State Fair of Texas, where she oversees the Fair's brand management and creative initiatives as well as all sponsorship management. Jennifer is also serving as an Adjunct Lecture for Arts Management and Arts Entrepreneurship program within the Meadows School of the Arts at Southern Methodist University.

Previously, Jennifer was chief marketing officer and director of community outreach for the Dallas Opera where she led a multi-functional communications staff. During her nine-season tenure at the opera, she developed and executed an acquisition and messaging strategy to expand ticket sales and deepen the patrons' bond to the company. She also formulated an interactive strategy to take ticket sales online and create a robust CRM/e-mail program.

Jennifer earned a master's degree in mass communications with an emphasis on public relations, in 1996 from Texas Tech University's College of Media & Communication. She earned a bachelor's degree in 1992 in management information systems from Texas Tech's College of Business Administration.