Linda Rutherford

Linda Rutherford is known for creating and leading powerful teams that deliver award-winning communication and employee engagement activities for one of the most beloved brands in the world. Until she stepped down from her executive role April 1, 2025, Linda served as Dallas-based Southwest Airlines’ Chief Administration Officer. During her 32-year career at the airline, Linda provided executive leadership for Communication & Outreach, Culture & Engagement, Internal Audit, People (Human Resources), Talent and Leadership Development, Total Rewards, Technology, AI & Data Transformaton and the Southwest Airlines University. Prior to joining Southwest Airlines in 1992, she was a journalist in the Dallas area, including working for the Dallas Times Herald, and she began her career with Newsweek magazine in New York. Linda graduated from Texas Tech University with a bachelor's degree in journalism. She is married to Michael, and together they are proud parents to grown children, Matthew and Allison.