Texas Tech University

Jeff Balter

2014 Outstanding Alumni

Jeffrey Balter earned his Master of Arts in Marketing and Mass Communications from Texas Tech University in 1986. During his time at the university, Balter also served as a visiting assistant professor of advertising where he taught Principles of Advertising and Advertising Media Strategy courses. He also received a dedication award from students and staff for teaching excellence.

After his time at Texas Tech, Balter worked for various newspapers including San Antonio Express-News, the Austin American-Statesman and the Houston Chronicle. At San Antonio Express-News, he served as account executive and created a new vendor development sales program. He was also nominated for a Hearst Eagle Award for outstanding performance.

Balter has also worked with multiple cable television companies, including Time Warner Cable and AT&T U-verse. At Time Warner Cable, Balter served as senior marketing manager and launched the first Nielsen Cable Ratings book.

Balter also created Time Warner Cable's first Hispanic database initiative in order to optimize communication and led all Time Warner divisions in growth while launching digital cable, high definition cable, a Spanish language tier and bundled service packages. He also negotiated sponsorship packages with the Houston Astros, Houston Rockets and Houston Texans during his time at Time Warner Cable.

In 2005, Balter was recruited to the AT&T U-verse launch team where he was involved with initial channel lineup, program guide, billing system and sales. AT&T U-verse is now the fifth largest multivideo distributor in America and has revenue of $8 billion.

Currently, Balter serves as associate director of AT&T U-verse Advertising and Video in Dallas. He is the lead negotiator for AT&T on advertising contracts with cable competitors and manages 50 employees in local television advertising sales. He has also led the development team for support in customer profile creation and usage reports. He also oversees processing of viewership data from 7.4 million cable boxes.

Jeffrey Balter