Jill Johnson Hockenbury brings 29 years of professional marketing, communications, and growth development experience to her current position as director of Physician Outreach Programs at UT Southwestern Medical Center in Dallas. In this role, Hockenbury oversees a team of 10 professionals who drive volume for the institution's more than 60 ambulatory clinics and three hospitals.
Her role entails working with leadership and faculty to develop strategies to grow departments and key service lines. The marketing department at UTSW named Hockenbury “editor-at-large – Physician Content” for her assistance on numerous projects, writing and editing content for collateral and the University's “Physician Update” magazine, which mails to 18,000 physicians throughout the region three times a year.
Prior to joining UTSW, Hockenbury served in various leadership roles for several major companies in the health care industry including Baylor/Scott and White Health, Health Texas Physician Network (a Baylor/Scott and White Affiliate), Cook Children's Physician Network, and Cook Children's Health Care System. She began her career at Timberlawn Mental Health System.
She earned her Bachelor of Arts degree in Journalism at Texas Tech University in Lubbock in 1987. During her time at Texas Tech, Hockenbury was a member of Delta Gamma sorority, and served as a Student Senator. She completed an internship on Capitol Hill for Congressman Dick Armey, assisting the Congressman's press secretary. She was an editor for the University Daily, and worked as a DJ for the campus radio station.
Hockenbury has lived in Arlington for more than 30 years, and has a 24-year-old son. She served on the city's Parks and Recreation Board of Directors. Additionally, she was appointed Vice Chair, Tarrant County, ADA representative for the NFL's Super Bowl XLV.
College of Media & Communication
AddressTexas Tech University, Box 43082, Lubbock, TX 79409