Texas Tech University

Holly Williams

2010 Outstanding Alumni

A resident of Brooklyn, New York, Holly Williams earned a Bachelor of Arts degree in telecommunications in 1984 and a Master of Arts in mass communications in 1985, both from Texas Tech University.

She is a sales and marketing professional with experience and accomplishments in direct selling, sales and marketing management, new product development and high-level corporate consulting.

Holly is currently working as managing director, business development/channel sales at Compete, Inc., which is the cornerstone of the Kantar Digital Suite of marketer offerings. She represents Compete to Global Key Accounts worldwide within the Kantar organization, identifying opportunities and representing Compete.

From 2005 to 2007, Williams was vice president for media services for Experian Research Services in New York, where she was responsible for developing and marketing products incorporating all marketing services assets to emerging media worldwide and for representing Experian Research Services within the Experian Global Key Accounts organization.

From 2003 to 2005, she was vice president of marketing solutions for Comscore Media Metrix, also in New York, where she was responsible for designing products and marketing custom solutions and consumer surveys to the cable and telecommunications industries.

Her work specifically involved consulting services relative to ISP market share, customer migration from narrowband to broadband, broadband performance metrics, broadband content consumption, and online bill-pay and customer service conversion.

From 1998 to 2003, Williams was director of local research and marketing services for America Online Inc., of Time Warner Inc., in New York. She also served as northeast regional director for AOL Time Warner Local Partnership Group, and business development manager for America Online Inc.

Williams was senior vice president for strategic media from 1996 to 1998 for International Demographics/The Media Audit, of New York.

She also has worked for the Arbitron Company, also of New York, where she was national manager of new media sales, national manager of cable sales, and account executive advertiser for agency services.