2012 Outstanding Alumni
Brandon Snow is the vice president of Global Marketing Partnerships with the National Basketball Association. He has almost 20 years of experience across the advertising, marketing and sports industries with a unique background that stretches across marketing and communication strategy, agency business development, and sports property sponsorship sales.
He has held senior-level marketing and management positions with global advertising agency networks, like DDB Worldwide, while also being able to lead the NBA's global sponsorship sales efforts around the world.
Snow has an extensive amount of experience marketing and building brands both domestically and internationally as well as running global business for an agency. He spent 10 years working abroad across many European and Asian countries. Specifically, he ran the McDonald's business for DDB across Europe and Asia for six years.
Snow started his career in advertising with a job out of school at Tracey Locke Advertising in Dallas. His first stint at DDB covered almost 12 years working in a variety of offices from Dallas; Chicago; Warsaw, Poland; Vienna, Austria; and Munich, Germany.
As senior director, Global Marketing Partnerships at the National Basketball Association, his team provided leadership and management oversight of major NBA marketing partners and his brands included: Coca-Cola (Sprite), Nike, Kia Motors and Anheuser Busch along with China-based partners Haier and Lenovo.
He was also part of the DDB North American Leadership Team. While there, Snow successfully pitched and won new business with brands such as: Intel Corporation, Reebok, NFL, H&R Block, Glidden Paint (Akzo Nobel) and Exxon Mobil.
After a three-year stint as the North American Director of Business Development for DDB Worldwide, Snow recently returned to the NBA to help lead its global sponsorship sales efforts.
College of Media & Communication
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