Texas Tech University

Mat Threadgill

2014 Outstanding Alumni

Mat Threadgill started his career at The Richards Group after graduating from Texas Tech University in 2000 with a Bachelor of Arts in advertising. While at The Richards Group, he worked with The Home Depot, helping launch a new line of power tools, revamp the gift card program and develop the company's sports sponsorships. He headed up the Fruit of the Loom and Adams Golf accounts.

In March of 2007, Threadgill co-founded DIB Creative with Clay Knight, also a Texas Tech alumni. The idea was to build a totally different agency model founded on digital marketing expertise. While at DIB, he launched more than 50 web sites, led online marketing efforts, initiated social media programs, built iPhone apps, launched the first ever hyper-local TV station on the web, and co-founded five digitally driven business entities.

In 2012, Threadgill moved to the National Breast Cancer Foundation as vice president of corporate relations. He helped procure major corporate partners including Harley-Davidson, NASCAR and Talladega Superspeedway, James Avery, Rudy's BBQ, Studio Movie Grill, Salem Media and Mary Kay Cosmetics.

Currently, Threadgill is vice president of client services at Standing Dog Interactive in Dallas. Standing Dog is a leading Internet marketing company in Dallas and has been named one of INC. 5000's fast growing private companies three years in a row.

Threadgill has been on the College of Media & Communication's National Professional Advisory Board since 2005 and co-chaired the Texas Tech Dallas Scholarship event in 2009. He has also been involved with the Texas Tech Dallas Career Development Conference over the past two years.

Mat Threadgill