Texas Tech University

Guide to American Culture for Intl. Students

Images of the USA

Welcome to the United States of America. Adjusting to a new culture can be a great challenge. No matter how prepared you are, there will always be something that can catch you off guard. That is why we have listed this helpful resource guide in the hopes that it might make your transition easier.

Remember to always take any advice with a grain of salt. Not all individuals will fall in line with all cultural norms as the USA is a very large country with many types of people and cultures. People's cultures can vary from state to state and can also depend on their family background. However, the examples below are good examples of American cultural norms we have come across.

Helpful website for adjusting to life in the USA:

USAHello Button

Food

Food is an important part of daily life, and it is often something we talk about before you arrive in the U.S. since it may be quite different from what you are used to. Food in the U.S. varies widely by region. In Texas, one popular style is Tex-Mex—a blend of Mexican and Texan cuisine. Common ingredients include beans, rice, tortillas (flatbreads made from corn or wheat), beef, pork, chicken, cheese, jalapeños, avocados, and a variety of chili spices.

While Tex-Mex is very popular, there are many other options to explore. American food culture tends to be creative and flavorful, and we encourage you to try new things. You may be surprised by what you end up enjoying.

Serving sizes: American portions are often quite large. If your meal is bigger than expected, that is normal. It is common to ask for a takeaway box at the end of the meal, and many people enjoy the leftovers the next day.

Changing menu items: It is also normal to request small changes to menu items at restaurants. For example, you can ask for a dish without a specific ingredient. While some requests may not be possible depending on how the food is prepared, asking is generally acceptable and not considered impolite.

Foods that may be harder to find or avoid in Lubbock:
Beef is a common part of the West Texas diet, though it is possible to find alternatives.

  • Halal: Most meat is not Halal, but there are a few restaurants that offer Halal options. We recommend checking with the local mosque or Muslim Student Association for guidance.

  • Vegan: Fully vegan options (no meat, eggs, or dairy) are more limited but can be found.

  • Eggless: Many breads and pastries contain eggs. If you follow an eggless diet, be sure to ask about ingredients before ordering.

American English

You may have learned British English growing up. While British and American English are very similar, some words and expressions are different. In addition, Americans use regional slang, which can vary across the country. Words commonly used in the South may differ from those used in the North or other regions.

For example, the word “soda” is used differently across the U.S. In Texas, people often say, “I would like a Coke,” even if they mean any type of soda. The follow-up question is usually, “What kind?” In other parts of the country, people may say “pop” or “cola.”

Here are a few common vocabulary differences you may notice:

British English American English
Trousers Pants
Flat Apartment
Biscuit Cookie

To learn more about these differences, you can visit the British Council’s website for additional examples.

American Slang

Slang varies widely across the U.S. since it is a large country with many regional differences. Below are some commonly used American slang terms you may hear:

  • Y’all – Short for “you all,” commonly used in Southern states
    Example: “Where are y’all going for dinner?”

  • You’re good – Means “it’s okay” or “no problem”
    Example: “Sorry I dropped your bag.” / “You’re good!”

  • What’s up – A casual greeting or way to ask how someone is doing
    Example: “Hey Sam, what’s up?”

  • Chill – To relax
    Example: “You really need to chill.”

  • Dead – Used to describe a place with very few people
    Example: “The restaurant was dead, so there was no wait.”

  • Hang out – To spend time together socially
    Example: “Do you want to hang out this weekend?”

For a more extensive list of slang and phrases, Berlitz offers a helpful article titled “321 Colorful, Odd, and Unique American Slang Words and Phrases.”

Clothing Standards

American culture is relatively casual in dress and behavior. Eating while walking or drinking coffee during meetings or classes is normal. Comfort is often prioritized in clothing choices, and you may see people wearing casual or athletic clothing in many public places.

Dress and modesty standards

Americans generally dress casually in daily life, especially students during the daytime. Clothing that shows skin is common for both men and women and is often influenced by weather, comfort, or fashion. While clothing choices may seem informal or immodest compared to other cultures, this is not intended as a signal or invitation.

Dress expectations can vary depending on the setting. Certain occasions such as interviews, formal events, or professional meetings may require more formal attire. It is always a good idea to check dress expectations in advance if you are unsure.

People are generally free to dress according to their personal preferences as long as they follow local rules or organizational guidelines. Religious clothing, including headscarves, is acceptable and commonly seen.

 Casual style

 

Important American Laws

  • Seat belts: Seat belts are required by law for every passenger in a vehicle, regardless of where they are sitting.

  • Alcohol laws:
    The legal drinking age in the U.S. is 21. Providing alcohol to anyone under 21 is illegal, even in a private home. Open containers of alcohol are not allowed in a car, even if the driver is not drinking or the vehicle is parked.

  • Smoking and vaping:
    Smoking and vaping are not allowed in most indoor public spaces. Indoor smoking is typically limited to certain bars or clubs where permitted by law. On the Texas Tech University campus, smoking is only allowed outdoors and must be at least 25 feet away from buildings. Throwing cigarette butts on the ground is considered littering and may result in a fine.

  • Driving laws:
    A valid driver’s license is required to operate a vehicle. Driving without insurance is illegal. Traffic laws are strictly enforced, including speed limits and stopping fully at stop signs. Using a phone while driving may be restricted depending on the situation and location.

  • Identification:
    It is common to be asked for official photo identification when purchasing alcohol, entering certain venues, or interacting with law enforcement. You are expected to carry valid ID when needed.

  • Law enforcement interactions:
    If you are stopped by police while driving, remain in the vehicle unless instructed otherwise. Follow directions calmly and respectfully. Police officers may ask for identification, vehicle registration, and proof of insurance.

  • Public behavior:
    Public intoxication, disorderly conduct, or disturbing the peace can result in fines or arrest. Laws are enforced regardless of citizenship or visa status.

  • Littering and public cleanliness:
    Littering is illegal and includes throwing trash, food waste, or cigarette butts on the ground. Fines may be issued if you are caught.

  • Private property:
    Trespassing on private property without permission is illegal. Always follow posted signs and rules.

"What International Students Need to Know About Drugs and Alcohol"

 

Social Taboos in the USA

  • Cover your mouth when yawning, sneezing, or coughing. We are generally careful about hygiene, and not covering your mouth is considered unsanitary.

  • Personal hygiene matters. Americans are sensitive to strong odors. Daily bathing is common, and deodorant is widely used. Perfumes and colognes are typically applied lightly, as strong scents may be unpleasant to others.

  • Do not belch loudly in public. This is considered rude.

  • Do not spit in public. While you may occasionally see this, it is generally viewed as very disrespectful.

  • Avoid picking your teeth or nose in public. These actions are considered inappropriate in social settings.

  • Eye contact is expected. Looking people in the eye while speaking shows attention and respect. However, staring continuously can make people uncomfortable.

  • Do not whistle at women or make comments about their bodies. This behavior is considered sexual harassment and is taken seriously.

  • Do not litter. Littering is rude and often illegal. In places like Lubbock, wind can easily spread trash, so disposing of waste properly is especially important.

  • Respect personal space. Americans generally prefer some physical distance during conversations. Standing too close or touching someone you do not know well may feel uncomfortable to them.

  • Avoid asking very personal questions early. Questions about income, age, weight, relationship status, or religion may be considered intrusive unless you know someone well.

  • Queue politely. Cutting in line is considered rude, whether at a store, bus stop, or event.

  • Use indoor voices. Speaking very loudly in enclosed public spaces may be viewed as disruptive.

  • Punctuality matters. Arriving late without notice can be seen as disrespectful in social, academic, and professional settings.

  • Respect shared spaces. Clean up after yourself in classrooms, break rooms, public transportation, and restrooms.

  • Follow posted rules and signs. Americans generally expect people to follow clearly posted instructions, whether in public buildings, businesses, or private property.

Animals and Pets

Americans generally view pets as part of the family, and pet ownership is very common. Pets are expected to be treated humanely, and there are strict laws in the U.S. against animal abuse or neglect. Violations can result in serious legal consequences.

Animals in Public Spaces

Pets are commonly seen in outdoor public areas such as parks and sidewalks. They are usually required to be on a leash, and owners are expected to clean up after them. Pets are not allowed in most indoor public spaces unless explicitly permitted.

Service animals are allowed in most public spaces, including indoor areas where pets are normally prohibited. Service animals are working animals and should not be treated as pets.

Do and Don’t Guidelines

Do

  • Keep pets on a leash where required

  • Clean up after your pet in public spaces

  • Follow local rules for licensing and vaccinations

  • Give service animals space to work

Don’t

  • Bring pets into indoor spaces where they are not allowed

  • Touch, distract, or interact with a service animal without permission

  • Leave animals unattended or in unsafe conditions

  • Mistreat or neglect animals

Failing to follow these expectations can result in fines or other legal consequences.


Girl takes photo with dog

Social Culture

Greetings and Personal Space

  • We typically shake hands briefly and firmly when meeting someone for the first time or in a formal setting.

  • Close friends or family members may hug when greeting, saying goodbye, or expressing thanks.

  • Kissing as a greeting is uncommon and usually limited to close family members or romantic partners.

  • Americans value personal space and usually stand about two feet apart when talking.

  • Frequent physical contact during conversation may make people uncomfortable.

  • If someone steps back during a conversation, it is usually unintentional and not meant to be rude.

  • Smiling is a common sign of politeness and friendliness, even with people you do not know.

  • A thumbs-up gesture is generally positive and means “good,” “nice,” or “well done.”

  • Pointing at people is considered rude.

  • Small talk (about things such as weather, traffic, sports games) is common and considered polite, especially in customer service settings.

Visiting an American Home

  • Removing shoes when entering a home depends on the household.

  • It is polite to follow the host’s lead or ask what they prefer.

  • Bringing a small gift for the host is thoughtful but not required.

  • Guests are expected to arrive at the agreed-upon time.

  • If you will be late, it is polite to notify the host in advance.

  • Meals are often served family-style, with food passed around the table.

  • Guests serve themselves and are not expected to take every dish that is offered.

  • Many families in Texas are Christian, though not everyone is.

  • Some families may pray before meals. Guests are not expected to participate and may wait quietly until the prayer is finished.

Relationships, Dating, and Social Expectations


  • In the U.S., all people are expected to be treated equally, with respect and courtesy.

  • In places like Texas, people are often friendly and helpful. Friendliness should not be interpreted as romantic interest.

  • Being polite or welcoming does not imply attraction or consent.

Safety and Harassment

  • Harassment, including unwanted comments, gestures, or physical contact, is not acceptable.

  • If someone asks you to stop a behavior, you are expected to stop immediately.

  • Respecting personal boundaries is an important social and legal expectation.

  • Walking at night is generally safer in groups rather than alone.

Relationships and Public Life

  • People in the U.S. come from many different backgrounds and life experiences.

  • You will see many different types of couples and family structures in public and private life.

  • Public displays of affection such as holding hands or hugging between couples are generally acceptable.

Dating Norms

  • Proposing marriage to someone you have just met is not customary.

  • People usually spend time getting to know one another before considering long-term commitments.

  • Either person may ask the other on a date, and sharing expenses is common.

  • If someone says no to a date, invitation, or advance, that answer must be respected.

Restaurant Etiquette

  • Tipping servers 15 to 20 percent of the total bill is expected at sit-down restaurants.

  • Servers are often paid below the standard minimum wage and rely on tips as part of their income.

  • Tipping is not expected at fast-food restaurants or for carry-out orders, though it may be optional in some cases.

  • “Doggie bags” or takeaway containers are commonly used for leftovers and are normal to request.

  • Many foods such as burgers, sandwiches, and pizza are often eaten with hands rather than utensils.

  • It is considered rude to talk while chewing or with food in your mouth.

  • Eating quietly with your mouth closed is expected. Loud eating and belching is viewed as poor manners.

  • Finishing your meal generally signals that you enjoyed the food, though leaving a small amount is also acceptable.

  • It is polite to wait until everyone at the table has been served before beginning to eat.

  • If there is a problem with your meal, it is acceptable to politely inform the server.

  • Phones should be used discreetly at the table, especially in social or professional settings

 

Shopping and Paying

Shopping and Retail in the U.S.

  • Most prices in U.S. stores are fixed and not open to negotiation.

  • Haggling or bargaining is generally not expected and may be considered rude in everyday shopping situations.

  • Store employees usually do not have the authority to change prices.

Pricing and Sales Tax

  • Prices listed on shelves or menus usually do not include sales tax.

  • Sales tax is added at checkout and varies by state and city.

  • In Texas, most purchases include sales tax, which will be shown on your receipt.

Sales, Discounts, and Coupons

  • Stores frequently offer sales or discounts, which are clearly advertised.

  • Sale prices may apply only to specific items or for a limited time.

  • Some discounts require a store membership, student ID, or promotional code.

  • Coupons may be printed, digital, or applied through store apps or loyalty programs.

  • Coupons have rules such as expiration dates or item restrictions and must meet those requirements to be accepted.

Where prices are fixed

  • Retail stores

  • Supermarkets and grocery stores

  • Restaurants and cafés

  • Pharmacies

  • Large chain or commercial businesses

Where price negotiation may be acceptable

  • Purchasing a car

  • Renting or buying property

  • Salary or job offer discussions

  • Business-to-business transactions

  • Private lessons or services

  • Flea markets or informal markets

Returns and Exchanges

  • Return and exchange policies vary by store.

  • Receipts are often required for returns or exchanges.

  • Some stores offer price matching if you find the same item for less elsewhere.

Source: https://corporatefinanceinstitute.com/resources/valuation/haggling/

Email Etiquette

How to Begin

  • First impressions matter. How you begin an email affects how your message is received.

  • Use a polite greeting such as “Dear” or “Hello,” followed by the recipient’s title and last name when appropriate.

  • Check the course syllabus or university website if you are unsure of someone’s title.

  • Do not use greetings such as “Dear Sir” or “Dear Madam” unless you are certain.

  • If you are unsure how to address the recipient, use a neutral greeting such as “To Whom It May Concern” or simply “Hello.”

Introduce Yourself

  • Briefly introduce yourself if the recipient may not recognize you.

  • Include your full name and the course, class, or program you are enrolled in.

State Your Purpose Clearly

  • Keep your email short, clear, and polite.

  • Clearly explain why you are writing and what you are requesting.

  • Organize multiple questions in a list when needed.

  • Avoid sending multiple emails about the same issue when one clear message will do.

Tone and Style

  • Use complete sentences and professional language.

  • Avoid slang, emojis, excessive punctuation, or writing in all capital letters.

  • Proofread for spelling and grammar before sending.

Signing Off

  • Use a polite closing such as “Thank you,” “Best,” “Best regards,” or “Sincerely.”

  • Sign your email with your name.

  • You may include your major or program in your email signature if helpful.

Common Mistakes to Avoid

  • Using overly casual greetings such as “Hey” or no greeting at all.

  • Addressing the recipient by their first name without permission.

  • Forgetting to introduce yourself.

  • Writing long or unclear emails.

  • Sending repeated emails for the same request.

  • Expecting an immediate response, especially outside normal working hours.

  • Forgetting to include a clear question or request.


 



Common U.S. Cultural Norms

Not all Americans think or behave the same way. The points below describe commonly observed social norms you may encounter, but they do not apply to everyone.

Independence and Personal Responsibility

  • U.S. culture places strong emphasis on independence and personal responsibility.

  • People are generally expected to manage their own schedules, decisions, and obligations.

  • Many individuals move out of the family home around age 18 to attend college or begin working.

  • Relocating for education or employment is common and widely accepted.

  • Students from more communal cultures may find this adjustment challenging. Joining campus organizations or social groups can help build connection and support.

Fair Treatment and Respect

  • People are expected to treat one another with courtesy and respect in public, academic, and professional settings.

  • Expressing opinions and ideas openly is encouraged.

  • Laws exist to discourage unfair treatment in education and employment.

  • These expectations strongly influence social behavior, even though they are not always perfectly achieved.

Informality and Social Interaction

  • American culture is generally informal, including in academic and professional environments.

  • First names are commonly used after introductions, even with instructors or supervisors.

  • Friendly behavior, smiling, and small talk are normal and usually do not signal a close relationship.

  • Greetings such as “Hi” or “Hello” are appropriate in most situations.

  • English does not distinguish between formal and informal versions of “you,” which contributes to this informality.

Communication Style

  • Communication tends to be direct and clear.

  • People often state needs, opinions, or concerns openly rather than indirectly.

  • Disagreements are typically addressed through direct conversation between those involved.

  • This style may feel blunt to some, but it is usually intended to be efficient and honest.

Time and Scheduling

  • Time is considered valuable, and many people plan their schedules carefully.

  • Being on time for classes, meetings, and appointments is important.

  • Arriving a few minutes early is often preferred.

  • It is polite to notify someone if you expect to be late.

  • Ending a conversation to attend another commitment is considered normal and respectful.

Privacy and Personal Space

  • Personal topics such as income, grades, age, political views, or beliefs are often considered private.

  • Asking detailed personal questions early in a relationship may feel intrusive.

  • Americans value personal space and generally avoid standing too close during conversations.

  • Touching someone you do not know well may make them uncomfortable.

Politeness and Everyday Courtesy

  • Saying “please,” “thank you,” “excuse me,” and “sorry” is common and expected.

  • Apologies are often used for small inconveniences and are part of polite interaction.

  • Cleaning up after yourself in shared spaces is expected.

Shared Spaces and Public Behavior

  • Loud conversations, phone calls, or music in shared spaces such as classrooms, libraries, or public transportation are discouraged.

  • Headphones are commonly used in public settings.

  • Respectful behavior toward others in public spaces is always expected.

Rules, Signs, and Customer Service

  • Posted rules, signs, and instructions are expected to be followed.

  • This includes campus policies, parking rules, building regulations, and public signage.

  • Customers are expected to treat service workers politely and patiently.

  • Complaints should be expressed calmly. Aggressive or hostile behavior is not acceptable.

Humor and Tone

  • Humor and light sarcasm are common in conversation.

  • Sarcasm may not always be obvious and can sometimes be misunderstood.

  • If you are unsure of someone’s meaning, it is acceptable to ask for clarification.

Final Note

These norms describe general patterns you may notice in daily life. Individuals vary widely, and social expectations can differ by region, setting, and situation.

Sources: University of Portland, usahello.org, PennState at Harrisburg