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Doctoral Student Researching Role of Influencers in Building Brand Relationships

Ashley Hass received funding for her research addressing the impact of micro-influencers on consumer brands.

tags: Marketing & Supply Chain Management, PhD, Rawls College News, Research, Spotlight, Students

Trinity Professor of Management Awarded GLOBE Best Research Paper

Yitzhak Fried and his colleagues received the 2019 Robert J. House Best Research Paper Award.

tags: College News, Faculty & Staff, General, Management, Rawls College News, Research

Rawls College Marketing Scholar Most Cited Article in the History of Prestigious Marketing Journal

A publication co-authored by Shelby Hunt is the most cited article in the history of the Journal of Marketing.

tags: College News, Faculty & Staff, Impact, Marketing & Supply Chain Management, Rawls College News, Research, Spotlight

Team of Rawls Researchers Honored With Best Paper Award

Their paper is considered exceptional work that can make a meaningful influence on the discipline.

tags: College News, Faculty & Staff, General, PhD, Rawls College News, Research, Students

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