Hosted by the Department of Advertising & Brand Strategy in the College of Media & Communication, the 2019 Hub City Student Advertising Competition brought teams of Lubbock-area college students together to create, develop and pitch an advertising campaign to real-world client, University Medical Center.
The College of Media & Communication offers a variety of graduate student assistantship opportunities for students in our master’s and doctoral programs. In addition to tuition fee waivers and monthly stipends, graduate students on assistantships receive quality experience that can help prepare them for careers as communication professionals, researchers and educators.
Texas Tech University’s College of Media & Communication recently honored three graduates during the annual Outstanding Alumni Awards ceremony at the Overton Hotel on Oct. 18.
In the last decade, the popularity of social media sites such as Facebook, Twitter, Instagram and Snapchat has skyrocketed. Eric Rasmussen, an associate professor and director of the doctoral program in Texas Tech University's College of Media & Communication, led a team of researchers on a study to see what about social-media use impacts emerging adults' mental well-being.
With so much information floating around, it's hard for users to sort through it all and know what is credible and what is not. According to new research by Erik Bucy, the Marshall and Sharleen Formby Regents Professor of Strategic Communication in the College of Media & Communication at Texas Tech University, a certain level of procedural news knowledge – background information about how mainstream media operate – helps users sort legitimate content from disinformation.
As the Hispanic population continues to grow in the U.S., so does the representation of Hispanic characters on television. Punyanunt-Carter, along with assistant professor Marilda Oviedo and instructor Samer Melhem, studied college students' perceptions and portrayals of Hispanics on television and how those potentially impact their beliefs about race.
David D. Perlmutter, Ph.D., professor and dean of the Texas Tech University College of Media & Communication, was inducted as president of the Association for Education in Journalism and Mass Communication (AEJMC) on Aug. 9 at the annual AEJMC conference in Toronto.
Nick Bowman, an associate professor of journalism and creative media industries in Texas Tech University's College of Media & Communication, received a Fulbright U.S. Scholar Program award to study augmented and virtual reality tools. This award will put Texas Tech and the College of Media & Communication at the forefront of this technology as it is used for information, persuasion and entertainment.