Janet Bustin is the founder and owner of Mzyme, a consultancy that serves as a catalyst in the areas of agency search and relationship management, brand positioning/strategy and executive leadership coaching. Mzyme clients include Fortune 500 and other companies across categories including food and beverage, retail, entertainment and service.
As a senior marketing executive and past advertising agency president, Janet has a successful track record leading DDB Dallas (a worldwide advertising agency office) and TracyLocke (a national retail and promotions agency). She is an innovative marketer with a reputation for growing strong businesses, creating enduring brands and launching successful new products across categories including consumer packaged goods, retail, technology, manufacturing, hospitality and entertainment for companies such as Frito-Lay, McIlhenny Tabasco, Ingersoll-Rand, Nokia, JCPenney, Dean Foods, American Airlines and Hilton Hotels to name a few. Core to her experience is disciplined branding, new product development and business development. Janet has a history of and a passion for inspiring people and creating high energy, collaborative and creative cultures.
She has an Master's of Busines Administration degree from Southern Methodist University and a Bachelor of Arts degree in advertising from Texas Tech University. In addition, she has post-graduate leadership training from Omnicom University graduate program at Babson College, executive agency leadership training in Vevey, Switzerland and professional training in contract negotiation and the art of negotiation.
As a business and community leader, Janet serves on several boards including Cates Control Systems, Business for Culture and Arts, Texas Tech Media & Communication and Dallas Ad League Foundation. She is also an adjunct instructor for the Temerlin Advertising Institute at Southern Methodist University.
College of Media & Communication
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