Texas Tech University

2009 Outstanding Alumni

The College of Media & Communication Outstanding Alumni Awards were instituted in 1981 to recognize alumni of Texas Tech University who have made outstanding contributions to the field of media and communication.

Any person, organization, media group or company may make nominations for the annual recognition. A selection committee representing the students, faculty, alumni and advisory committee is appointed by the dean of the College of Media & Communication.

Outstanding Alumni are recognized at a breakfast on Saturday morning prior to a home football game in the fall.

A medallion is given to each honoree, and plaques are retained for display in the Media & Communication building.

Becky Arreaga

The president and co-founder of Mercury Mambo, which specializes in experiential marketing, sales promotion and branding. She has coined the term “Mambo Magic” and often speaks about topics related to strategic branding, Hispanic marketing, in-store advertising to the Hispanic consumer, and entrepreneurship.


Bill Baer

who has been an on-air personality in many markets throughout the country, is the owner of Baerclaw Productions, a full-service video promotion company capable of handling any project in-house from concept and creative through post-production. The company has produced video projects from 30-second commercials to corporate videos to broadcast programming.


Trudi Boyd

has more than 20 years of experience in public policy programming, crisis management, client counseling, grassroots and coalition management, and public affairs practice. She is the senior vice president and managing director of Dittus Communications, where she has worked since 1998.


Janet Bustin

is the founder and owner of Mzyme, a consultancy that serves as a catalyst in the areas of agency search and relationship management, brand positioning/strategy and executive leadership coaching. Mzyme clients include Fortune 500 and other companies across categories including food and beverage, retail, entertainment and service.


Previous Outstanding Alumni

1981-2008 Outstanding Alumni