Read about exciting research in the College of Media & Communication. Our researchers
are making major contributions adding to the body of knowledge that will benefit our
local and global community.
Kerk Kee, Ph.D., an associate professor of professional communication in Texas Tech University's College of Media & Communication, is using his NSF CAREER grant to develop a framework to measure, build and improve virtual organizations’ capacity.
Nick Bowman, Ph.D., an associate professor of journalism & creative media industries in Texas Tech University's College of Media & Communication, has been awarded funding from the U.S. Fulbright Program to travel to Taiwan to engage in further research on the subject of video games and interactivity.
The College of Media & Communication offers a variety of graduate student assistantship opportunities for students in our master’s and doctoral programs. In addition to tuition fee waivers and monthly stipends, graduate students on assistantships receive quality experience that can help prepare them for careers as communication professionals, researchers and educators.
In the last decade, the popularity of social media sites such as Facebook, Twitter, Instagram and Snapchat has skyrocketed. Eric Rasmussen, an associate professor and director of the doctoral program in Texas Tech University's College of Media & Communication, led a team of researchers on a study to see what about social-media use impacts emerging adults' mental well-being.
With so much information floating around, it's hard for users to sort through it all and know what is credible and what is not. According to new research by Erik Bucy, the Marshall and Sharleen Formby Regents Professor of Strategic Communication in the College of Media & Communication at Texas Tech University, a certain level of procedural news knowledge – background information about how mainstream media operate – helps users sort legitimate content from disinformation.
As the Hispanic population continues to grow in the U.S., so does the representation of Hispanic characters on television. Punyanunt-Carter, along with assistant professor Marilda Oviedo and instructor Samer Melhem, studied college students' perceptions and portrayals of Hispanics on television and how those potentially impact their beliefs about race.