Texas Tech University

Reaching Audiences: Media Management & Big Data Analytics

Bringing together experts in media management and big data analytics, Reaching Audiences will feature two days of panels that discuss trends and shifting demographics in the media industries today. Participants will also map the potential synergies, challenges, and mutual benefits of enhanced industry-academic collaboration. Students, faculty, media professionals and the public are encouraged to join the discussions in person or through social media. Follow the conference at #ReachingAudiences on Twitter. For assistance, please tweet us using #RAHelp.

The conference website will feature video excerpts, photos, and audio recordings of some of the sessions available for download after the event.

RSVP required by April 2nd to rsvp.mcom@ttu.edu

Rusell Neuman

W. Russell Neuman
Buesseler Lecturer

Greg Lowe

Greg Lowe
Thomas Jay Harris Scholar

COMC Social Media


IHIC Social Media


Schedule of Events

Day 1 — Tuesday, April 7
Media Management & Media Economics

  • 8:30 - 9:15 a.m. | COMC 050
    Welcome by Dean Perlmutter, College of Media & Communication
    Introduction to Conference Topics and Goals
  • 9:30 - 10:45 a.m. | COMC 268
    Media Management: Trends and Opportunities (Academic Panel)
  • 11:00 a.m. - 12:15 p.m. | COMC 156
    Industry Perspectives on Management in Lubbock's Growing Market (Local Industry Panel)
  • 12:30 – 1:30 p.m. | EDUC 001
    Thomas Jay Harris Plenary Address – Dr. Greg Lowe, University of Tampere, Finland: “The Collaborative Challenge: Connecting Academe and Industry for Mutually Beneficial Ends.”
    - Lunch provided, RSVP to rsvp.mcom@ttu.edu by April 6th.
  • 2:00 – 3:15 p.m.

    Panel 1 - Discussion in Dr. Geoff Graybeal's Media Entrepreneurship class. COMC 053
    Panel 2 - Workshop in Big Data Analytics, or What Big Data Are Good for…and What They Are Not.
    EDUC 001
  • 3:30 – 4:45 p.m. | COMC 266
    How Media Managers Are Using Social Listening and Other Big Data Techniques.

Day 2 — Wednesday, April 8
Big Data and Media Strategy

  • 9:00 – 10:15 a.m. | COMC 153
    Data-Based Reliance: How Industry and the Academe Will Increasingly Depend on Big Data.
  • 10:30 – 11:45 a.m. | COMC 154
    Big Data or Big Hype? Assessing the Conceptual and Applied Utility of Big Data Insights.
  • 12:30 - 2:00 p.m. | COMC 156
    Roundtable Discussion: What We've Learned, What We Need to Know, and How to Get There.
    - Lunch provided to first 30 attendees.

Conference Organizers

Erik Bucy

Erik Bucy


Kent Wilkinson

Kent Wilkinson