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Area of Marketing and Supply Chain Management

Excellence In:
Marketing Research
Strategy and Theory
Customer Relationship Management
Supply Chain Management

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Through an interdisciplinary approach, the Area of Marketing & Supply Chain Management helps students develop a career-ready toolkit built on strong foundations in customer buying behaviors, market research and analytics, product development, supply chain management, pricing/promotions, sales management, and marketing strategy. Our award-winning faculty members have strong records of publication in top academic and practitioner journals, execute innovative research and leverage their industry experience to prepare students to create value in their professional careers.

Research & Centers

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Center for Sales and Customer Relationship Excellence

The Center for Sales & Customer Relationship Excellence prepares and develops future leaders through academic programming, research opportunities, and corporate partnerships.
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Neurological Technology Lab

Providing research training for undergraduate and graduate students, the Neurological Technology Lab uses EMG, EKG, GSR, and other physiological responses to address research questions.
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Connect with us to learn more about Rawls College and our Area of Marketing and Supply Chain Management.