School of Art
Bachelor of fine Arts in
Graphic design
graphic design
Imagine having the power to change how people see the world. The BFA in Graphic Design is your launchpad into the exciting field of visual communication, where your creative expression is combined with strategic thinking—our hands-on, project-based curriculum moves beyond software tutorials. You will master the foundation of language in color and layout and apply it to real-world challenges—from crafting iconic brand identities to designing interactive experiences.
Students will explore various subjects in the field, including typography, branding, publication, interactive design, emerging technologies, and the designer’s role in creating work for the greater good.
The BFA in Graphic Design at Texas Tech University supports students in creating a portfolio that demonstrates the skills and knowledge necessary for launching an exciting career as a designer, filled with diverse opportunities:
CAREER OPPORTUNITIES
Visual Identity (Branding)
Environmental Graphics
Motion Graphic Design
User Interface (UI) Design
Art and Illustration
Information Graphics
Packaging Design
What Sets Us Apart
2025 Top 50 Public Graphic Design Schools and Colleges in the U.S (#34)
2025 Top 25 Graphic Design Schools and Colleges in the Southwest (#9)
The graphic design area of the school of art is fortunate to have several scholarships dedicated only to students majoring in graphic design thanks to the generous support of our alumni. Scholarships include The Scott and Amy Dadich Scholarship Endowment in Design Communications, The Mrs. Linda S. and Dr. John M. Filippone, Jr. – Medici Circle Endowed Art Scholarship, The Lubbock Advertising Federation Endowed Scholarship, Meg Garland Scholarships in Advertising Art, Randy Roy Memorial Scholarship, and the EmDash Scholarship for Graphic Design Excellence.
VISIONS: The DJ Stout Distinguished Speaker Series
In additional to scholarships, DJ Stout (BFA 1981) established an endowment in 2022 to support VISIONS: The DJ Stout Distinguished Speaker Series. Internationally recognized designer and artist Paula Scher was the inaugural distinguished speaker in spring 2023. In 2025, graphic design hosted famed designers Michael Bierut of Pentagram and in 2026 hosted Emily Kimbro, creative director of Texas Monthly.
Facilities & technology
Texas Tech’s graphic design program features a small student-to-instructor ratio,
allowing students to receive personalized guidance from award-winning, nationally
recognized design faculty members who remain active in the field. This mentorship
is complemented by a supportive alumni network that regularly provides access to internships
and job opportunities.
The program blends industry-standard software and digital technology that address
current industry needs, complemented by analog skills in both graphic design and fine
art studio-based courses, such as printmaking, painting, and photography, that further
broaden students’ creative learning. UI/UX and AI are also integrated into the curriculum,
emphasizing industry standards and ethical use.
recent graduate success
Dawn Franklin
2026
Design Consultant for Clarity Partners in Chicago, Illinois. Dawn creates in-house design collateral and public sector web and digital design.
Carlos Gonzalez
2024
Former Assistant Director of Creative Services for Rice Athletics. In 2025, he joined the Big 12 Conference as Assistant Director of Graphic Design where he leads design across print and social media.
Julianne Rhodes
2025
Graphic Designer at Lockheed Martin Space in Denver, Colorado, Julianne develops static and motion graphics for social media, internal and external events, apparel, and video production.
Carson Murphy
2025
Brand designer for Natura Bissé, a luxury skincare company from Barcelona, Spain with offices in Dallas, Texas. Carson develops collateral for PR events, retail environments, spa partnerships SMS marketing campaigns, brand activation production to influencer-driven social media projects.
Alumni Success & Careers
ALUMNI SUCCESS
Emily Kimbro
2005
Currently serving as Design Director for Texas Monthly, she previously was Art Director of Southwest Airlines Spirit Mazazine and Designer at Fossil in Dallas
Shyama Golden
2004
American-Sri Lankan, Shyama works as a painter working in themes of identity. She has collaboraded with HBO, Universal Pictures, the New York Times, Apple, and many others
Scott Dadich
1999
Co-Founder and CEO of Godfrey Dadich Partners in San Francisco, Scott is formerly Editor-in-Chief of WIRED, Vice President of Editorial Platforms and Design at Condé Nast, and Design Director of Texas Monthly
DJ Stout
1981
Since 2000 DJ has been a partner and principal of the Austin office of Pentagram. In 1987 he became the award-winning Art Director of Texas Monthly. In 2004 I.D. Magazine profiled DJ as one of its “Fifty American Designers.”
Admissions
Curriculum
COURSES
Arts Foundations
2D & 3D Design, Drawing & Art History
Graphic Design
Computer Design Methods, Typography, Symbols, Visual Systems,
Publication Design, Web Media, Motion Graphics, Design in the Community,
Professional Practices and Portfolio Development
Studio Areas as electives
Photography, Printmaking, Sculpture, Ceramics, Painting, Drawing, and Digital Narrative Arts.
ONLINE CATALOG INFORMATION
School of Art
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Address
3010 18th Street | Box 42081, Lubbock, Texas 79409 -
Phone
806.742.3826