Texas Tech University

Graphic Design students

School of Art
Bachelor of Fine Arts in
Graphic Design

Graphic Design

The Bachelor of Fine Arts (B.F.A) in Art with a concentration in Graphic Design (Graphic Design) offers a creative degree; we will explore problem-solving skills, the principles of design, methods, concept and idea development, image-making, and the power of words to communicate distinct, visually compelling, thoughtful, and innovative messages to various audiences.  
Students will explore various subjects in the field, such as typography, branding, publication, interactive design, emerging technologies, and the designer's role in creating work for the common good.   

Student Spotlight

Danielle Waters

Danielle Waters (2023)

Danielle was born and reared in El Paso, Texas. As a senior, she had two design pieces place in the District 10 Advertising Art Federation Awards. This allowed her to compete at the national level winning an award there in summer 2023.

Shaofen Xue

Shaofen Xue (2023)

Born in Guangzhou, China, Shaofen grew up in Pearland, Texas. She was the 2022-2023 recipient of the School of Art Excellence Scholarship. As a senior, she had a design piece win silver in the District 10 Advertising Art Federation Awards.


Alumni Success

Our alums hold influential positions in design studios, advertising agencies, inhouse corporate design studios, publishing companies, television and film studios, web and interactive design studios, social media and marketing firms, and nonprofit organizations nationwide. Job placements with graduates working both past and present include Texas Monthly, The New York Times, Wired, AT&T, IBM, Nike, H-E-B, Fossil, PepsiCo, Southwest Airlines, Apple, Old Navy, and Pentagram Design.

Justin Lynch

Emily Kimbro (2005)

Currently serving as Design Director for Texas Monthly, she previously was Art Director of Southwest Airlines Spirit Mazazine and Designer at Fossil in Dallas.

Shyama Golden

Shyama Golden (2004)

American-Sri Lankan, Shyama works as a painter working in themes of identity. She has collaboraded with HBO, Universal Pictures, the New York Times, Apple, and many others.

Scott Dadich

Scott Dadich (1999)

Co-Founder and CEO of Godfrey Dadich Partners in San Francisco, Scott is formerly Editor-in-Chief of WIRED, Vice President of Editorial Platforms and Design at Condé Nast, and Design Director of Texas Monthly.

DJ Stout

DJ Stout (1981)

Since 2000 DJ has been a partner and principal of the Austin office of Pentagram. In 1987 he became the award-winning Art Director of Texas Monthly. In 2004 I.D. Magazine profiled DJ as one of its “Fifty American Designers.”



Support for Graphic Design

Alum's success has led to generous support. Over the years, numerous Graphic Design alums and friends have provided program and scholarship support for Graphic Design students.

DJ Stout (BFA 1981) established an endowment in 2022 to support VISIONS: The DJ Stout Distinguished Speaker Series. Internationally recognized designer and artist Paula Scher was the inaugural distinguished speaker in spring 2023.

Scott Dadich (BFA 1999) with his wife Amy established The Scott and Amy Dadich Scholarship Endowment in Design Communications in 2020 to provide scholarship support in the Graphic Design program with special attention to having recipients further the inclusion, diversity, and equity initiatives of the School of Art, with preference given to students from historically underrepresented populations. This endowment currently provides two generous scholarships annually.

Mrs. Linda Filippone of Lubbock, a longtime friend of Graphic Design, with her children and the School of Art Medici Circle created The Mrs. Linda S. and Dr. John M. Filippone, Jr. – Medici Circle Endowed Art Scholarship in 2009 to support undergraduate students in Graphic Design and Studio Art.

The Lubbock Advertising Federation Endowed Scholarship was established 1998 by the Lubbock Advertising Federation "to provide scholarships to students majoring in design."

Meg Garland (BA in Advertising Art & Design 1968) died in 2021, leaving in her will a sum to be awarded as the Meg Garland Scholarships in Advertising Art. Scholarships are being awarded annually until the entire gift is used up.

When Randy Roy Fisher (BFA 1979) died in 2021, his father Roy Fisher made a gift to Texas Tech to set up the Randy Roy Memorial Scholarship. Scholarships will be awarded annually until the scholarship fund is depleted.

EmDash Scholarship for Graphic Design Excellence - Each year since 2015 Austin based EmDash LLC partners Erin Mayes and Kate (Iltis) Collins (BFA 2001) have made a gift of $2,000 to be awarded as a scholarship to a top graphic design student as determined by the faculty. While EmDash cautions that gifts might not be forthcoming every year, the Graphic Design faculty and student scholarship recipients are grateful for their support.


If you have any questions about Graphic Design please contact one of the faculty members shown below.

Graphic Design Faculty

Carla Tedeschi

Carla Tedeschi
Associate Professor & Coordinator

Dirk Fowler

Dirk Fowler
Associate Professor

Francisco Ortega, PhD

Francisco Ortega, PhD
Associate Professor

Gilberto Corona Garcia

Gilberto Corona Garcia
Assistant Professor

Dinah Hodges

Dinah Hodges