Texas Tech University



Successful communication entails using compelling methods to describe or present an idea, product or philosophy to an intended audience through the most appropriate method, whether it is oral, written, visual, or virtual. Effective communication is absolutely fundamental to work and daily life; it helps students perform better, appeals to employers, and facilitates satisfying personal and professional relationships (Jones, 2016). On a daily basis, good communication with colleagues, students, supervisors and staff members requires good listening along with clarity, openness, transparency, and empathy. The National Communication Association (Morreale, Rubin, & Jones, 1998; Jones, 2016) has identified important communication competencies, which include the following:

• Stating ideas clearly
• Communicating ethically
• Recognizing when it is appropriate to communicate
• Identifying communication goals
• Selecting appropriate and effective modes for communicating
• Demonstrating credibility
• Identifying and managing misunderstandings and conflict
• Being open-minded about other perspectives (see also the section on Cultural Responsiveness)
• Listening attentively

Additional Resources on Communication
• Robinson, L, Segal, J. & Smith, M. (2019). Effective Communication. Helpguide.org. https://www.helpguide.org/articles/relationships-communication/effective-communication.htm

• Doyle. A. (2019). Communication skills for workplace success. The Balance Careers. https://www.thebalancecareers.com/communication-skills-list-2063779