Brian was a well-known attorney, famous for his memorable and action-packed TV commercials, which earned him the nickname "The Strong Arm." His dedication to clients and entrepreneurial spirit helped him establish Loncar & Associates, which eventually grew into an 11-office, multimillion-dollar law firm. 
 
Beyond his legal practice, Brian was a valuable member of the Texas Tech Law School Foundation Board of Trustees. He was part of the client counseling team that won the 1987 International Client Counseling Competition and was an active supporter of competitions hosted by the Board of Barristers. Brian also generously contributed to the Dean's Excellence Fund and established the Brian Loncar Presidential Scholarship Endowment.