Texas Tech University

Master of Arts in Strategic Communication & Innovation

MA Program

Apply Now!

If you are interested in applying, please submit an application.

Students decide…

  • Where to study.
    Since their computer is their classroom, students can complete all coursework at home, in the office, or on the road. It's learning from anywhere.
  • When to study.
    Our asynchronous program means that students never have to be at their computers at a designated time. They can choose to study at 2 p.m., 2 a.m., or anytime in between.
  • When to start.
    Students can choose to start our master's program at the beginning of any semester – Fall, Spring, Summer I or Summer II.
  • Size of courseload.
    Taking one, two or three classes per semester is up to each student. They work with the program director on a course plan that makes the most sense for them.

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Learn More about our Online MA Strategic Communication and Innovation Program

Our 30-hour master's degree program in strategic communication and innovation is focused on preparing students for senior level positions as strategic communicators in today's global and digital environment.

Our program is offered exclusively online to meet the needs of our students, most of whom are communication professionals. Our students have busy work and personal lives – they demand access to a quality graduate program with the most flexible, convenient delivery method available.

Program Requirements

Students must complete seven required courses, three electives and concludes with a capstone final project course, MCOM 6350. This course will be taken in the student's final semester and will require the completion of an applied research project.

Find additional information about M.A. in Strategic Communication & Innovation program requirements and courses offered.

Visit the M.A. application page for more information about applying to the Strategic Communication & Innovation master's program and links to the Texas Tech Graduate School website.

Financial Aid

Find scholarship and financial information regarding master's students.

Search for additional funding opportunities in the College of Media & Communication.

For more information about financial aid for graduate students, contact the TTU Office of Financial Aid.

More Information

View the Graduate Catalog and Course Schedule online.

Fill out the graduate inquiry form to receive additional communications, application information and event registration details.

Looking for additional opportunities to become certified in specific fields of communication? Learn about our graduate certificate programs.

*Students may complete graduate certificates in addition to any of the M.A. programs or by itself.

Have Questions?

Mary S. Norman, Ph.D. 
Assistant Professor of Practice
& Coordinator of TTU CoMC M.A. Programs
(806) 834-4570 | Media & Communication Building, Room 158E